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From Stackoverflow: 🔗 What does \_\_utma mean?
🤚 This cookie is used for storing visitor-level custom variable data. It is created when the \_setCustomVar method is used with a visitor level custom variable. Like the \_utma cookie, this cookie expires after 2 years and is reset each time the user visits your site before the expiration of the cookie.Although each of these cookies has a set expiration time, each time the ga.js library is executed and the expiration time has not been met the cookie is updated, resetting the expiration date to its original value.
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